Our media nowadays are very updated or modern. Have you ever wonder how did we come up in this generation’s media?

Since Darwin’s On the Origins of Species the idea of evolution through natural selection has been used in a variety of disciplines, even in the field of media studies. Different types of media are born (being a technical invention) and can become obsolete or converge into new media forms.


I have here some sequence of events that caused the start of the evolution of media.

  • Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations enabled the daily newspaper, which united the urbanized, industrialized populations of the 19th century.


  • In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of conformity. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily more diverse ownership.


  • Technological transitions have also had great effect on the media industry, although it is difficult to say whether technology caused a cultural shift or rather resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.

Media fulfill several roles in culture, including the following:

  • Entertaining and providing an outlet for the imagination
  • Educating and informing
  • Serving as a public forum for the discussion of important issues
  • Acting as a watchdog for government, business, and other institutions


During the last few years the evolution of media has brought forward several social media services, Twitter being one of these. This social networking and microblogging service is used in different ways, which implies that Twitter has a diverse set of specifications that are interesting for various target audiences. Some people use it in ways that do not correspond with the original intentions of the makers of the service, but why do these people use Twitter and not another service? Maybe it’s because there is no other service, yet, that can comply with their wishes. As the evolution of media goes on, will these alternative ways of usage lead to new services, and maybe make Twitter obsolete?


Our media today has a great impact on our lives. We must be thankful for having this kind of media. It is a helpful tool for us, for students and employees, and for ordinary people. Every day, we are using media. We must be thankful for those who invented and improve media because of them, our lives became much more interesting and it makes us be more knowledgeable.







Nowadays, the new media became more popular as source of information. By the use of internet, students like me used to relay on the new media when looking or seeking information.


Google, yahoo, YouTube and Facebook are some of the examples of the new media that are sources of information.

  • Is it really applicable to use those sites for information seeking?
  • Does the information found there are true?

    Well, on the internet, the information that are found there are just made by someone. Anyone can put information in the internet, so some might be true some are not. Some are based on facts while some are just based on someone’s point of view.

           Using the new media as a source of information is somehow dangerous. It makes us be lazy. Instead of reading books, we tend to use the internet. “Why waste our time in reading if we can get faster information through the internet?” That’s the common reason why internet is more popular to us although we know that information from the book are made by professionals and are all based on facts while the information from the new media like google and yahoo might be made by people who are not that expert on that specific topic.

Digital media offers citizens greater freedom of information, but there are dangers that the information can be easily manipulated.

Social media are increasingly being used as an information source, including information related to risks and crises. The current study examines how pieces of information available in social media impact perceptions of source credibility.

        Newer communication technologies have increased the possibilities for how people can send and receive information. Social media are one such technology that has seen increased usage as an information source. For example, social media are being used to seek information about serious topics, such as circulating up-to-the minute information about cholera outbreaks in Haiti and identifying clean water sources during this outbreak. Social media has also seen a great deal of usage by those seeking health information, with 59% of adult Americans (80% of internet users) reporting that they have accessed this type of information online. As this Pew Report suggests ”people use online social tools to gather information, share stories, and discuss concerns”. Similarly health professions and organizations are seeing the advantages of adopting social media because it is seen as an information equalizer allowing access to health care information to populations who, in the past, would not have this access. It provides a sense of privacy for the information seeker in that he/she does not have to disclose personal information in order to obtain health related information.

New media allows us to see everything. When searching for something, we might see some results that not relevant to what we have searched. That is not good specially on the younger ones. They might see something that is not suitable in their ages. When searching, our parents can’t monitor us. Most of the time, they are not with us when using the new media because they are busy so they can’t see what we are doing. What if a child sees something bad, no one can explain to him/her what that means.

         The new media is very helpful and useful. We can gather a lot of information in an instant, but remember that there are also dangers in using it. Not all of the information found in the new media are true. We must be media literate in order to know how to use the sources of information in new media carefully. We must be knowledgeable enough to choose which information is true and which is not.




Media as a source of information, as an entertainment, as a helpful tool for everyone? How about violence and sex? Is it connected to media?


      Sex and violence are commonly occur the media and with the available exposure kids have to media, their behavior, perceptions and personalities can be easily influenced and distorted. In today’s society, the average child watches four hours of television every day; listens to music between four and five hours; and plays video games up to seven hours a week.

Television watching is a favorite activity for kids; however, T.V. alone is estimated to be responsible for motivating at least10 percent of youth violence. Although some stations contain ratings for shows, it is important to keep in mind they are not always age appropriate.

Violent video games are the most heavily marketed and consumed games. Exposure to violent video games is has shown to increase levels of aggression in both young adults and children.

Music today sometimes contains very explicit lyrics that often reference sex, drugs, alcohol, and violence. Heavy metal and rap music are known to glorify violence and some artists have been charged with violent crimes in real life, which can distort children’s views of the real consequences that follow certain behavior.

What are the dangers of exposure to sex and violence in the media?

Younger children tend to model behavior they see and don’t always understand the difference between reality and entertainment; therefore, exposure to sex and violence through the media’s influence can:

  • Cause aggressive or anti-social behavior. Media can promote aggressive behavior and can also influence children to believe violence is a good solution to solve problems.
  • Create a false sense of reality. Young children can’t always discriminate between real life situations and behaviors and surreal television examples.
  • Encourage irresponsible sexual activity. Kids exposed to sex on TV are almost twice as likely to initiate sexual intercourse.
  • Cause a child to perceive the world as more dangerous and have a darker view about the world.
  • Desensitize and cause a lack of empathy for human suffering.
  • Distort expectations of conflict resolution, race and male-female relationships.

What should we do to avoid the negative effects of the media?

Media is everywhere but there are ways to help protect ourselves from the harmful effects:

  • Set limits on our exposure to TV, radio and video games.
  • Talk with our parents about what we see and hear. It might be awkward but if we don’t talk to them, the media may be their only other source of information.
  • Develop realistic perceptions of the roles sex and violence have in society.
  • Encourage activities OTHER than watching TV or playing video games that allow them practice pro-social behavior.

References https://www.scanva.org/support-for-parents/parent-resource-center-2/sex-and-violence-in-the-media/


    TV shows, movies, video games, texting, music, and social networking are some of the examples of entertainment media that are so much a part of young people lives.


    Entertainment media now a days are so much a part of people’s lives. According to a survey (A National Survey of Teachers About the Role of Entertainment Media in Students’ Academic and Social Development) children between ages of 8 and 18 spend more than 7 ½ hours a day using media for fun. These are from watching TV, playing video games and using social networking sites. Sometimes it is more likely to be sending tweets while watching TV, or listening to music while posting a Facebook status. Entertainment media became popular to us because it helps us to forget about our problems for a while. When we are into entertainment media, we enjoy and feel relax because we are having fun. We set aside those things that makes us stress and forget about it for a while that is why we love entertainment media. The entertainment media is not just a tool for entertaining people. At some point, it also educated us.                                                  

                                       The Entertainment media helped us:

  • Communicate with their peers a lot easily through texting and chatting.
  • Gain knowledge from watching educational shows.
  • Collaborate with others faster
  • To feel relax
  • To rest and enjoy.

Although the entertainment media has a lot of good impact to us, there are also bad effects in using it. Using the entertainment media for too long is bad. The entertainment media is helpful for us but we must know our limitations. When studying, then we must focus on studying. When doing important things, we must finish it first before using the entertainment media. The entertainment media is a great distraction. Instead of doing important things, we just watch on TV or play games in our cell phones. We might become too lazy because of over exposed on entertainment media. It is good to have entertainment media because it can help us to manage our stress but the most important thing is we must know our priorities.


References:                                                                                                                                          http://static1.1.sqspcdn.com/static/f/1083077/20832535/1351788309210/CSM_TeacherSurveyReport2012_FINAL.pdf?token=IXlQrnFzT6lHnUJCMULbfcUSmxI%3D