Our media nowadays are very updated or modern. Have you ever wonder how did we come up in this generation’s media?
Since Darwin’s On the Origins of Species the idea of evolution through natural selection has been used in a variety of disciplines, even in the field of media studies. Different types of media are born (being a technical invention) and can become obsolete or converge into new media forms.
I have here some sequence of events that caused the start of the evolution of media.
Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations enabled the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of conformity. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily more diverse ownership.
- Technological transitions have also had great effect on the media industry, although it is difficult to say whether technology caused a cultural shift or rather resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.
Media fulfill several roles in culture, including the following:
- Entertaining and providing an outlet for the imagination
- Educating and informing
- Serving as a public forum for the discussion of important issues
- Acting as a watchdog for government, business, and other institutions
During the last few years the evolution of media has brought forward several social media services, Twitter being one of these. This social networking and microblogging service is used in different ways, which implies that Twitter has a diverse set of specifications that are interesting for various target audiences. Some people use it in ways that do not correspond with the original intentions of the makers of the service, but why do these people use Twitter and not another service? Maybe it’s because there is no other service, yet, that can comply with their wishes. As the evolution of media goes on, will these alternative ways of usage lead to new services, and maybe make Twitter obsolete?
Our media today has a great impact on our lives. We must be thankful for having this kind of media. It is a helpful tool for us, for students and employees, and for ordinary people. Every day, we are using media. We must be thankful for those who invented and improve media because of them, our lives became much more interesting and it makes us be more knowledgeable.